{"product_id":"ican-london-blue-velvet-bleach","title":"ICAN London Blue Velvet Bleach","description":"Achieve bold, beautiful blonde results with ICAN London Blue Velvet Bleach – a premium-quality lightening powder designed for professional and at-home use. Formulated with blue pigments to help neutralize unwanted yellow and brassy tones, this bleach delivers even, controlled lift up to 7 levels while maintaining hair integrity.\r\n\r\nIts velvety smooth texture ensures easy mixing and application, minimizing irritation and dryness. Perfect for full bleaching, highlights, balayage, or color corrections.\r\n\r\n\u003cstrong\u003eKey Features:\u003c\/strong\u003e\r\n\u003cul\u003e\r\n \t\u003cli\u003eLifts up to 7 levels with precision\u003c\/li\u003e\r\n \t\u003cli\u003eBlue-based formula neutralizes yellow\/orange undertones\u003c\/li\u003e\r\n \t\u003cli\u003eSmooth, dust-free powder for easy mixing\u003c\/li\u003e\r\n \t\u003cli\u003eLess damage and breakage with conditioning agents\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\nIdeal for all hair types and professional techniques\r\n\r\n\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\r\nMix with ICAN London Cream Developer in a non-metallic bowl to desired consistency. Apply evenly and monitor development time based on desired level of lift. Rinse thoroughly and follow with a deep conditioner.\r\n\r\nFor professional use only. Always perform a strand test before full application.","brand":"My Store","offers":[{"title":"Default Title","offer_id":57951576064345,"sku":"CN-4902876","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/7560\/7897\/files\/7f0fdb62-PEROXIDE-BLEACH-15.png?v=1777455695","url":"https:\/\/icaneu.com\/products\/ican-london-blue-velvet-bleach","provider":"Ican London","version":"1.0","type":"link"}